Context

Boost sales by displaying relevant content that resonates with your shoppers.

Context is a no-code, real-time personalization and merchandising platform for Shopify OS 2.0 themes.

Context automatically swaps your existing section content based on rules like customer segment (Shopify & Klaviyo), UTM parameters, Geolocation, Date range, weather and more.

Creating personalized, real-time experiences is super simple – just generate the content variations, set up your rules, and let Context seamlessly handle the rest.

As a bonus... Select multiple variations within the same section and A/B testing is instantly enabled. Context will split the traffic evenly across all selected variations and provide performance insights.

It's that simple!